At Bluumy, we help parents and children unlock their full potential through engaging educational experiences, expert-led content, and innovative digital products.
We are building a world-class technology team in Amsterdam and are looking for a Product Owner (m/f/d) who combines customer obsession, analytical thinking, and execution excellence to help shape the future of our platform.
Your mission
As Product Owner (m/f/d), you will own key areas of the Bluumy product experience, helping parents discover the right content, insights, and learning opportunities while driving engagement, retention, and business growth. You will work closely with Engineering, Design, Marketing, Content, and Leadership to identify opportunities, define product strategy, and bring impactful solutions to market.
Own and drive product initiatives from concept through launch and optimization
Define product requirements, user stories, and acceptance criteria
Develop and prioritize product roadmaps aligned with business goals
Analyze user behavior and identify opportunities to improve activation, engagement, retention, and conversion
Design, execute, and evaluate experiments and A/B tests
Translate customer needs into intuitive product experiences
Conduct user interviews, customer research, and market analysis
Collaborate closely with Engineering to ensure successful delivery
Monitor key product metrics including activation, conversion, retention, churn, LTV, CSAT, CAC, and NPS
Partner with Growth and Marketing teams on acquisition and monetization initiatives
Drive continuous product improvements through data-driven decision making
Stay informed about industry trends, competitor activities, and emerging technologies
Your profile
3+ years as Product Owner (m/f/d) experience in a digital product environment
Experience working on consumer-facing products
Strong analytical and data-driven mindset
Experience with product discovery and user research
Proven ability to work cross-functionally with engineering teams
Experience writing product requirements and managing backlogs
Familiarity with agile product development methodologies
Strong communication and stakeholder management skills
Ability to thrive in a fast-paced startup or scale-up environment
Optional
E-commerce experience
Marketplace or platform experience
Experience with growth products and monetization
German language skills
Experience working with behavioral psychology concepts
Experience with tools such as Jira, Typeform, GA4, Mixpanel, Amplitude, or similar
Passion for education, parenting, or child development
Why us?
Opportunity to shape a rapidly growing international product
High ownership and visibility
Collaborative and entrepreneurial environment
Competitive compensation package
Modern Amsterdam office
International team and growth opportunities
About us
Who we are and what drives us
We’re not magicians. But as publishers, illustrators and authors, we’ve created numerous international children’s book titles and published them with some of the most renowned publishing houses — including the award-winning Bababoo and friends® series. First and foremost, though, we’re parents ourselves — supported by a 20-person team with decades of experience in childcare and toy quality assurance. We know the questions, the doubts — and the small moments that mean everything.
We created bluumy to save you time and to help you discover the right books to truly enrich your child’s early years. A meaningful children’s book has to fit your child — and you — first and foremost. That’s exactly where we come in: no advertising, no detours. Just directly for you and your family.